Itsy Blog ...
Beyond the Release Notes: Deep Dives into Platform Updates & Travel Tech Insights.
Great news, Itsy community! 🚀 I am celebrating the addition of a fantastic new client to our travel tech family while launching some game-changing features that are already making waves!
March 5, 2025
Big milestones deserve big celebrations, and this month marked two of them – my 50th trip around the sun and the official launch of Itsy into the world!
January 4, 2025
Big milestones deserve big celebrations, and this month marked two of them – my 50th trip around the sun and the official launch of Itsy into the world!
November 14, 2024
Big milestones deserve big celebrations, and this month marked two of them – my 50th trip around the sun and the official launch of Itsy into the world!
November 4, 2024
Today, on my 50th birthday, I'm thrilled to announce the launch of Itsy – a labor of love three years in the making.
October 15, 2024
In our testing period, we have created over 10,000 carts. That's a lot of dream vacations!
June 13, 2024
We have just passed a turnover of 100.000.000 ISK in Itsy.
March 11, 2024
Just wanted to share this. One thousand commits and we are getting ever closer to launch day!
March 10, 2024
Tour of America
This weekend I did sort of a relaunch of Itsy. Major changes to inventory and pricing for Trips, and a new client.
October 31, 2023
Balancing Act
Being a solo founder is no easy task. It requires a unique set of skills and the ability to juggle multiple responsibilities.
February 20, 2023
As a solo founder, you want to make sure that your potential customers understand the value of your application and how it can help them achieve their goals.
February 12, 2023
Itsy Automations
As a tiny system, Itsy was always supposed to be small, but able to connect to the outside world. Automations are the basis of those connections.
January 20, 2023
New Website
A part of letting in more users is creating this brand new website. With help from some templating wizards, things are coming together nicely.
December 21, 2022
Real Payments
Over these past few weeks the first client has been adding their orders to the Itsy system, sending out payment reminders and watching their customers completing payments in real time
November 14, 2022
Back Home
ReykjavÃk > Copenhagen > Stockholm > Borlänge > Berlin > Prague > PakoÅ¡tane > Geneva > Lyon > Madrid > Tenerife > London > Edinburgh > ReykjavÃk. Three months. Twelve places. That was my summer. What a fantastic journey!
September 1, 2022
Big Milestone
Sometime in the beginning of June things were not progressing at the pace I wanted and I decided to simplify things quite a bit and follow the KISS mantra with all my heart, Keep It Simple, Stupid. That had quite the effect.
August 12, 2022
Business End
There were early signs that a new-ish travel agency that wanted to go the distance with me, a discussion that sort of went away when the millionth wave of Covid hit us. But here are still opportunities out there
April 3, 2022
Starting Over?
Well, not quite starting over ... but there is some truth in this update. In the beginning I was using Itsy as a means of learning new things, working on code that I had not worked on before and getting to know new databases, platforms and technologies.
January 5, 2022
Slowing Down
It's summer. Vacation time. And things have been happening. So, sadly I need to slow down. Just for my own sanity and stopping the guilt of not be working on the most exciting project I have ever taken on.
June 19, 2021
Slow & Steady
I got a spec sheet this week from a client that I will be working with in forming the direction of **Itsy**. Hopefully that will be a fruitful partnership, and I am looking forward to ticking things of on their MVP task-list over the summer.
June 5, 2021
Workflow Engine
It seems like the summer has come and gone here in Iceland, it's windy and rainy outside, and if I didn't know better (based on all the graduations we are invited to over this weekend), I would think the fall is here again
May 29, 2021
Reveal Time
This week has been good, lots of commits and hours worked. The sun has been out here in Iceland and it's been hard to lock yourself in the office and do some work, but that's what you have to do as a sole founder these days ... :) But my god, I am not complaining
May 22, 2021
Home Alone!
My wife finished her winter studies this week and is spending the weekend at a summer cabin with some friends, so it's all work and no play for me and our dog, Tinni
May 15, 2021
This last Thursday I was coming to the end of my run in Heiðmörk, I got a text saying that I could come by and get my first jab. So I did. All sweaty after a run on the trails. In my dirty running clothes!
May 8, 2021
This week has been good, but instead of focusing on the public booking widget as I planned last week, I got lost in the backoffice system, where you can now begin editing the **Trip**, which is the main product container in the system.
May 1, 2021
No Setback!
When you have had the week I had last week, it can hit you pretty hard. But I was determined to not let it affect my MoJo, and on what was officially the first day of summer last Thursday here in Iceland, where everyone else was taking the day off an celebrating, I clocked 11 hours on Itsy, which was a fantastic feeling
April 24, 2021
Not the week I wanted, but the week I lived. Not a single hour logged on Itsy and today marks a ten day stretch without any code commits to the Itsy repository.
April 17, 2021
Last night I hiked to the erupting volcano on the Reykjanes peninsula. It's about an 45 minute drive from my home in the city of Reykjavik, and then we had to hike about an hour to get to the site. And what a sight it was
April 10, 2021
Easter Week
It's easter week here in Iceland, and traditionally there are only three working days, we have Thursday and Friday off. And since me and my wife are parental support to a very sweet and fun 9 year old, this week has not been as productive as I wanted to.
April 3, 2021
Hello again everybody! Second week of updates, and already a potential first client! Ok, let's not get over excited, but I have a meeting on Monday with a potential client. It will be a perfect opportunity for me to try find out if the direction I want to take Itsy is the right one.
March 27, 2021
First Week
It has been about a week now since I went public with Itsy last Sunday with a post on LinkedIn. More of you have signed up for this email update than I anticipated, and for that I am very thankful.
March 21, 2021